Indiemunity

Heavy AmericA's Debut Album/ Heavy AmericA – indiemunity
With a name like Heavy AmericA, I must admit, I went into my first listen expecting something quite different. I
wasn’t disappointed, quite the contrary; Heavy AmericA’s debut album, Heavy americA, was a really enjoyable
listen. The alternative hard rock group doesn’t lay it out quite as hard and heavy as the name might lead one to
believe; rather, their six track debut album has a bit of a dark mellow flow to it. Though, they do turn up the tempo
and know how to increase the energy in a song. Each song has its own sound, lyrical theme, and they all come
together to create an enjoyable album.
The trio doesn’t overdo any of their tracks. Musically, they don’t go in for intense energy and excitement, but
rather keep things simple and consistent. The simplicity of their songs really felt reminiscent of older music, as new
stuff today often tends to go overboard and try to do everything. There were times when I wondered if I was truly
listening to a group that only got together in 2013 or if they had been jamming since the 1990s and early 2000s, at
times I even wondered whether their vocalist was in a band from the 1980s. Despite having only been together for
two years, the group has a really mature sound. I might compare them to more recent bands like Queens of the
Stone Age or The Strokes, but there were times when I felt like they had a lot of classic rock inspiration as well.
Despite being a short album, each of the six songs brought enough variation of emotion and sound that it makes
the short length really enjoyable. While many groups go in for ten to twenty track albums these days, I lament the
idea of creating quantity over quality. I think that more than overloading an album with tracks, taking the time to
filter the crap out is vital – even more so with a debut album. I think that Heavy AmericA put a lot of effort and
energy into their debut and it has paid off for them. They clearly chose to make a short, but loaded album rather
than going for quantity and I am glad that they did. Check out their selftitled
debut album and see what you think!

Independent Spotlight

● Heavy AmericA Their Debut Record
 In this evening’s edition of the Independent Spotlight, we’re going to be taking a look at a band that
describes themselves as a ‘rollercoaster ride with plateaus of happiness and cliffs of terror.’ That’s quite a
bio line. In any case, the band is Heavy AmericA and their new selftitled
debut dropped in April. It’s a hell
of a ride, clocking in with six raging rock tracks. Is it a ride worth the price of admission?
 I have to be honest, with a band name like ‘Heavy AmericA,’ I was prepared for a Lynyrd Skynyrdesque
group that dons incredible cheesy American flag paraphernalia and energizes drunken southern audiences.
To my joy, Heavy AmericA isn’t like that at all. Their blend of hard rock is reminiscent of British Invasion
jams mixed with some of the better elements of American hard rock.
● ‘Daddy’ is noteworthy. I really dig this jam. It’s got some fantastic electric riffing that builds a retro
landscape of epic proportions. Heavy AmericA’s sound is very garagey. However, I could care less about
that for this type of act. I’d actually argue that the rough nature of the recordings is alluring in this genre.
It feels gritty and real, avoiding any ‘polished’ or ‘commercial’ faux pas.
● ‘Under Glass’ takes the cake of the first half of the record. This song is beautifully composed, accentuating
the band with moody reverberated synths. Quickly, the song evolves into a screeching rocker. After a few
moments, it slips back down into soft recess.
● ‘Motor Honey’ is far more original. I like how short and punchy the track is. It takes all of the proper
elements of good hard rock and slaps you in the face with them. That’s good; I can get behind that.
● © 2015 — Brett Stewart / Rivers Rubin / Independent Spotlight / The Jukebox

Jamsphere Magazine

Formed in 2013, alternative hard rock band Heavy AmericA, consisting of Mike Sequin (lead vox, guitars, keys), Dan Fried (drums, percussion, vox) and Budd Lapham (bass, vox), brought together their years of experience and influences to create a truly unique band with a sound all its own. Fed up with the infinite repeat of bubble gum and corporate rock music that plagues the airways, they decided to be a band to bring forth the change so desperately needed in rock music today.

The core Heavy AmericA sound finds its influence in a diverse blend of rock idioms, from the expertly performed art and progressive rock circles to the edgy and incisive sounds of alternate rock rebellion. Blend in a pinch of theatrical classic rock, and the listener has transcended the run of the mill, stagnant musical forms that occupy a good deal of the digital store bins and radio station playlists. Yet Heavy AmericAmanages to defy the conveniences of category, presenting an arsenal of sounds and moods that frankly put many of their contemporaries to shame.

The vocals and guitar playing of Mike Sequin are inspired and sincere, unlocking the deepest emotional meaning in his passionate performances, while Dan Fried on drums and Budd Lapham employ their stunning rhythmic gifts to inspire the fiery insurgency that can be found on Heavy AmericA’s brand new track, “Up for Air” !

Musically, “Up for Air” is really a culmination of what’s come before – the previously released self-titled album clearly points the way to this new single, but this time the progressive elements and the seemingly endless styles mesh much better with the base hard rock form the band works within. There’s a real timeless quality to the music here.

(This Review also appeared in: TunedLoud!, Video Music Stars, ToneFlame,
Review Indie, Sound Looks & Independent Music News.)

Band Camp Diaries

Hailing from Boston, Massachusetts, Heavy America are a driven, passionate and
charismatic rock and roll band formed by longtime
musicians and friends Mike, Dan
and Budd, who joined forces to create a gritty, instinctive and inyourface
rock act.
Their songs are earthy and unpolished, yet catchy and melodic, highlighting the
band’s songwriting skills and ability to coexist in that space where aggressive rock
and roll and catchy melodies overlap
The band’s “back to basics” sonic manifesto is incredibly refreshing, because rock
music is all about keeping it simple and raw: this is the only way to allow emotions to
shine through and serve a greater purpose: allowing listeners to truly relate to songs.

Relax Free Radio

CMJ MUSIC MARATHON 2015 CMJ Music Marathon, now celebrating our 35th
anniversary, is one of the world’s most important platforms for the discovery of new music. Throughout
one vital week every October, CMJ features live performances in New York City's storied venues as well as
exclusive parties and cutting edge conference events.
Mike, Dan & Budd, thank you for your participation in this project. Heavy AmericA’s “Under Glass” will
be featured in RelaxFreeRadio’s Fall College CD! The CDs have been manufactured in NYC and
ready for distribution to CMJ Attendees on Thursday, and if necessary, on Friday as well. Rick Mason
will be distributing them to badge wearing attendees outside the convention locations (NYU Campus),
and outside the performance venues. Peace, Patrick.
Check it out here , http://RelaxOnline.com

BandCampDiaries

Heavy America is a rock band based in Boston, Massachusetts. Their music bridges the gaps between hard rock, punk, grunge and alternative, with the help of great energy and catchy melodies that truly brings it all together.

The band’s latest track, Pray For Me, strikes for its powerful arrangements and personal approach to songwriting. The song portrays the influences of the band in a very subtle way, while highlighting the massive doses of personality of each band member, and what every musician can bring to the table. From the massive walls of sound of Queens Of The Stone Age to the dark, intense groove of Black Sabbath, Heavy America channels various rock influences into their sound, letting it all collide into something new and refreshing.

The song is quite aggressive and direct, yet it is melodic and thought-provoking, with some poignant and witty lyricism to add more flavor and momentum to the song, achieving a great balance of musical proficiency and insightful lyrical content.

SleepingBagStudios

If you’re a fan of hard-rock done right, I feel like you’re on solid ground in selecting this new track from Heavy AmericA called “Pray For Me” – this should be something you dig.  I am…hmm…I suppose these days less and less of a fan of the genre itself, or at the very least tougher on it than when I first started exploring rock of all kinds.  It’s cut & dry for me these days…black & white…I want either something that completely reinvents the wheel or music that is played tightly enough to impress through the core of its ideas and ambitions.  I’m also old enough & wise enough to know we’re not all out to change the entire musical landscape…and a complete renovation or reinvention of a genre is rarer-than-rare when it comes right down to it…I don’t always expect that to happen in hard-rock but you’ll have to forgive me on that second point – because when I’m listening to rock, I do expect it to be focused, ready and able.  Thankfully – I felt like that’s what we’ve got our ears around today with Heavy AmericA – rock done right.

Right from the opening crunch of guitars that crash into the mix of “Pray For Me” – you can hear the meatiness in a solid riff that works…and in my opinion, the guitar-work just continues to build & get more exciting from there.  Seriously solid ideas in the music as they exit the verse into brief instrumental sections before they rock the chorus…I suppose if I had anything critical at all to say about this track it would simply be that I wanted a bit more of those moments – but the reality is there’s only so much you can fit into a short tune and I’ll certainly take what I can get from this crew.  “Pray For Me” is wildly vibrant in performance and execution for its short length…we get just enough of everything to seriously make us want to come back and listen – highly repeatable experience in rock here.  You gotta appreciate that grind in the guitar work and low-end rumble of the bass combining with the crisp snap of the drums – you add in vocals that fit the design perfectly and you’ve got yourself a solid cut like “Pray For Me.”

I will say this…from the snapshot that you get inside of three-minutes – I really did feel like there’s a lot this band could potentially go on to offer.  The breakdown just prior to the 2.5 minute-mark is absolutely freakin’ fantastic…like SO GOOD I found myself seeking out this moment in the song several times as it played on repeat because it’s such a defined highlight in the music before Heavy AmericA roars back into their final chorus run-through.  The energy & intensity is undoubtedly present in the writing throughout this entire song for the record however…doesn’t matter if we’re talking about verse, chorus or in-between – this band is clearly focused and clearly bringing it to “Pray For Me.”  It’s a performance I can appreciate for sure…I like the definition in each part…I LOVED the instrumentation and musicianship and the precision pace & steady stop/start of the beat fueling the energy of this track.  I think you can hear from the musical-hints they drop on this new-single that in a five-minute long track or more – Heavy AmericA would go on to kick ALL the ass with intense solos and wicked ideas.  “Pray For Me” as it stands like this on the recording is a wild-ride for its three-minutes – but I’d be willing to bet that this song finds an extra-gear in a live setting where they really let their musicianship and talent shine even further…but I can’t deny also that I really like the focus that this track has in its short-form now.  Everything seems mapped-out and carefully planned writing-wise, but Heavy AmericA plays it all like it’s completely fresh and they’re all caught right up in the moment of the mayhem & madness of rock…and the result is that “Pray For Me” sounds triumphantly energetic from the vocals to the music and truly on the attack.

And just like a good single SHOULD – “Pray For Me” gets me just as excited about what else might come out from Heavy AmericA in the future as I am to hear what they’ve released here today.  Kind of reminds me of I Mother Earth from their album Dig…and that’s plenty cool with me to have strong sonic elements rampaging through the song like that, yes indeed.  Solid music, tight band, well-written and rock that pounds with confidence – I think they’ve got a strong cut with “Pray For Me” that the hard-rock/alternative crowd out there will definitely dig on.

 

Tuned Loud Magazine

The last time I heard a track by this band was in 2015.However this new single, “Pray For Me”, might rank as my favorite Heavy AmericA song. Their sound continues to evolve, but they still have the same hard hitting riffs and catchy lyrics as they have always had.  This band has matured and progressed along the way to develop itself into a strong presence. One of the things that makes Heavy AmericA so great, is their diversity in rhythm, melody and style. Really impressive vocals, outstanding guitar and bass work, with incredible rhythm and percussion, all of which takes it cue from seventies and nineties rock.

This is a hard hitting rock band with a twist of philosophy. The lyrics are new and vibrant, you will be delighted. From the unrestrained passion and angst that singer Mike Sequin wraps around every syllable on “Pray For Me”, it’s clear the band’s time recording, since their last release, was put to good use.

Heavy AmericA is living proof that today’s musicians need not plague their songs with profanity in order to make powerful, emotive hard rock. Mike Sequin, Dan Fried  and Budd Lapham achieve something most bands wished they could…they just play rock music, without all the frills and fuss.

The song is laden with fullness in its sound, with memorable guitars, noteworthy vocals which put forth a good deal of emotion, and a catchy groove. All round, the song is quite captivating and takes care not to go overboard. Heavy AmericA’s music is dark and a tad melancholic in its own way, laden with regular song structures, crunchy guitars and memorable vocal melodies.

As of late I’ve been a little disappointed with the alternative and hard rock scene since nearly every new band has started to copy old ones either in similar styles or even vocals. Half the time you can’t tell the difference between the bands and sometimes when old favorites release new albums it’s almost like they are playing the same song on repeat.

To be honest, I was not afraid that this would be the case with Heavy AmericA’s since their songs have always been steeped in the classic sound. And they’re more of an original than a copy. Musically, the band’s sound takes listeners back to the early days of rock.  They blend together the best of those works, while creating new dynamics that are fresh, interesting and familiar at the same time.

Their songs have a dark and heavy vibe with a lot of soaring melodies and a wide variety of textures. And as a trio they manage to craft rich haunting sonic atmospheres that draw you instantly. Heavy AmericA has their new Album due out in Spring 2017.

Jamsphere Magazine

It is an indisputable fact that real rock has gone by the wayside. Often we hear of a band that has brought it back, only to find out they missed the mark by a long shot. Three piece band Heavy AmericA, has hit that mark and obliterated it. The crunchy chords; the distortion; the slamming drums; the vocals out front: it has the ingredients that made their predecessors huge. If you’re into that 60’s and 70’s hard rock sound that was coined by bands like Spooky Tooth and Black Sabbath (with Ozzy), a then you will love this new track, entitled “Pray For Me”.

However weird it may sound, it’s refreshing to hear new music that rekindles the spirit of the classic rock era. There are thick, thundering guitar riffs and massive bass lines courtesy of Budd Lapham (bass, vox), plus the high, Ozzy-esque wail of singer Mike Sequin (lead vox, guitars, keys) and the thumping drums by Dan Fried (drums, percussion, vox).

That said, Heavy AmericA proves that they are more than the sum of their influences. Their hard rock is raw, and energetic, the sort of thing you can dance or mosh to, it’s sharp and wild around the edges.

This is the way rock was and is meant to be. The trio has power and a presence that is rarely seen these days. Anyone from the old-school rocker to the ones trying to find authentic and solid rock these days should give Heavy AmericA a chance to blow their minds.

Plenty of bands exhibit a burning devotion to the styles of a bygone era, but the ones worth listening to have always been the ones who bring something of their own to the mix. On “Pray For Me”, Heavy AmericA bring plenty of their own. The band arrives through our speakers with little pretension or instrumental self-indulgence – it’s straight down to business, like any self-respecting rock band should be.

“Pray For Me” is a riff crazy rock and roll track, full of the energy and references to a time in music history that this band understands well. If you like straight forward hard rock with great guitar riffs and super vocals and a tight rhythm section, then you are in for a treat here.

Akademia Music Awards

February 2017 Artist Spotlight

Heavy AmericA

Winner Best Rock Song

'Heavy America exudes conviction - in lyrical and instrumental matters both; 'Pray For Me' demands immediate attention to its theme by virtue of its energetic genius.'

Middle Tennessee Music

Hard rockers Heavy AmericA have unleashed their neck breaking, in-your-face, wall of sound Pray For Me. You can watch the video on YouTube.

Blending a fine tasting, potent mix of alternative, progressive and stoner rock elements, Pray For Me hits you right in the chest, rumbles through your gut, and stimulates your ear canals just enough to force you into an uncontrollable headbang while jamming your socks off on air guitar.

Strap on your seat belts, roll down the windows, turn the stereo up to 15 and prepare for a hard rockin’ ride!

Band Camp Diaries

Heavy America - Proud Shame

“Proud Shame” is a brand new single from DOOM band Heavy America. The song is taken from the band’s recent album, “Now”, and it is a great sample of the current state of the band, as well as their sonic approach. This song is direct, driven and energetic; with ties to genres such as metal, grunge, alternative and classic rock. The massive riffs echo the thundering aggression of artists such as Black Sabbath and Queens of The Stone Age, but the band also has melodies that make me think of Pearl Jam or Sound Garden (RIP Chris Cornell!!)

“Proud Shame” is a hard-hitting single that showcases the band’s ability to rock out and keep the rock flame alive, and burnin hot.

Middle Tennessee Music

Today these hard rockers return with another jam titled Proud Shame, you can listen below.

A more mellow song compared to the previous single, Heavy AmericA put their versatility on display with a slower tempo, cleaner guitar tones, and hypnotic background vocals which pull you into a comforting yet eerie soundscape.

Proud Shame dives more into the bands alternative, stoner rock side but still jams just as hard as their previous wall of sound (Pray For Me).

Beach Sloth

Heavy America delivers a potent form of hard rock with “Proud Shame”. With heart and soul, Heavy America delves into a raw gritty sound possessed with incredible. Deserving to be absolutely blasted their sound has a driving methodical element to it, courtesy of the incredible rhythm section. Atmosphere plays an important role to it as the way Heavy America lets the sound grow feels reminiscent of Black Sabbath’s heavy jams. By far the true core of the sound rests with the passionate vocals and surreal lyricism.

 For the first moments, Heavy America sets the tone with the greatest of ease. Eerie and almost mystical the way that the song has an ancient quality to it feels quite intriguing. A Gregorian-like chant emerges from the ether as the piece expands upon this theme. Slowly but surely the drums and bass file into the mix. Gradually Heavy America includes an ever-growing palette of color and texture into the proceedings. Regal in its temperament the vocals possess a stately quality to them as the song becomes ever more gigantic. The guitar riffs merge effortlessly with the faster and faster tempo. Eventually the carefully constructed arrangement is allowed a great deal of freedom, as they show off their impressive chops. Letting huge dollops of distortion grace the sound as it completely loosens up, flirting with chaos.

 With “Proud Shame” Heavy America creates a carefully sculpted narrative proving to be incredible storytellers as they tap into the wild unhinged spirit of classic rock.

The Patcave

1.) What made you want to get into the music business in the first place? Did anyone influence you to do music? If so, who? Influences? Role Models?

I was fortunate to have parents who were very supportive of music growing up. When I was thirteen, my Dad landed a job as a photographer for a music production company in Boston, photographing outdoor rock festivals,. I had just started playing guitar and was in my first band. He would get VIP passes for a lot of the shows and take me with him. I got to meet and see so many great artists and bands. It was a world I fell in love with instantly. I knew that was the life I wanted and I knew I was one of them.

Lately I’ve really been inspired by Josh Homme and Queens of the Stone Age. That dude goes non stop. I don’t think he’s taken a break since 2012. I really admire and mimic that work ethic. The first time I saw them live was on the ‘Like Clockwork’ tour. When they walked out on stage, they owned it and they knew it. That level of professionalism is awesome and very inspiring. That moment changed my idea of success. It isn’t primarily about money, it is a level of professionalism, owning it… always. This realization has pushed me to be better, gave me a clearer image of our direction as a band, and ,in turn, inspired the recording of the new album.

 

2.) Unfortunately the music industry is full of talented individuals who just don’t get any recognition for their talent and/or work. What do you plan to do to make sure you stand out and get noticed?

I heard a great quote once, “All music eventually finds its audience. Unfortunately, the ones with the most money will usually find it faster.” There’s a lot of truth in that statement. It’s not enough just to be a great writer or band, you really have to educate yourself on the business side of music. The more you know about how the industry turns great songs into hits, the easier it is to decide where to spend what limited funds you have to work with.

I think if you’re honest with yourselves about where you are as a band in your growth process and know when and how to connect with the right professional, the chances of having your music fall on the right set of ears is much greater.

 

3.) Would you rather be on a major label or would you rather stay independent? Why or why not?

If I had a chance to sign with a major I would. There’s a lot of pride that comes with being a DIY band but the more success you achieve the more help you need. It’s a ton of work managing, writing, booking, playing and promoting. You can only take it so far on your own before you eventually burn out. The writing starts to suffer as a result of all the business that needs to be done. If you want to be able to focus on being great artists you’re going to need some help.

 

4.) Do you think that the traditional music industry model as we know it is dead? Why or why not?

I don’t think the industry even has a solid model anymore. It’s such an evolving landscape. With the collapse of cd sales and declining mp3 sales, the industry has now turned it’s attention to streaming services for a payout. As long as technology keeps changing the way people consume their music, the industry will be forced to change the way it does business.

 

5.) How do you think the internet and social media affected the music industry and how musicians are able to market themselves?

I believe it affected both sides of the industry in a positive way. The artist gets to build their following and get good local recognition on their own without having to pay back a record company for artist development. That saves the artist from starving and making costly mistakes. It also allows a industry professional to monitor a band, watch their growth and progress and know when to approach them. Both sides win.

 

6.) What is the most difficult thing you’ve had to endure in life and has that had any effect on your path to becoming a musician?

There’s nothing more depressing than devoting all your time, money and soul to a project only to have it fall apart for reasons out of your control. And to have it happen over and over again. It can be crushing on your moral and lead to some pretty deep depression. I decided when Heavy AmericA formed that I was going to involve myself into every aspect of running the band. I’ve learned from all my past mistakes and waiting for someone else to fix a problem isn’t an option. It can be difficult sometimes to meet everyone’s needs but if you’re able to create constant forward movement you’ll also create positive attitudes. This is what keeps the band together, being a great role model is key.

 

7.) Artists who try to make music for the general public and make more $$$ are usually seen as “sell-outs.” Do you see it that way and if so, what do plan to do to make sure you make music that is true to your brand and make a good living at the same time without having to “sell out”?

Selling out to me is involving yourself in a genre you have no business being in. We all evolve as players and most of our influences span decades and different genres. But if you’re a metal head who’s in a pop rock band just to make a few bucks, then you’re a sell out. We all would like to make a good living at being a musician, we all have bills to pay. But you need to be true to yourself and your craft. People notice if you’re not and they will call you out on it. There are so many ways for an artist or band to monetize their music today without having to sacrifice their dignity.

 

8.) When you do music, what would you like your listeners to get out of your music?

I want them to be able to find their story in our music. To relate and be moved emotionally, regardless of the emotion.

 

Stereo Stickman

Proud Shame is an intriguing title, the juxtaposition of the concepts of pride and shame offers an appealing contrast, and the opening few moments of music don’t fail to feed this intrigue further and affectionately keep hold of your attention.

Heavy AmericA put forth heartfelt and reflective songwriting, as opposed to the sheer intensity and distortion you might initially expect from the name. Their music does soon erupt into a much heavier, classic rock sort of ambiance, but’s it’s never outside of the arena of creativity and feeling. This particular song has passion, it’s been crafted with thought and real emotion. This is something you can tell from paying close attention to the lyrics, each and every line, and also the entire way in which the song unfolds and evolves.

There’s a notable amount of space within the instrumentation, something not all that common in rock music. The effect of this is that you can really notice and appreciate each element that makes up the song – the leading vocal, the passion, the poetry, the imagery, the riffs, the drum line, the structure. The track is comprised of numerous different sections, not necessarily conforming to the standard, expected, radio-worthy building blocks of mainstream music, and not needing to. Each part leads well into its follower, and all in all the arrangement makes for a thoroughly enjoyable and meaningful few minutes of music.

The opening instrumentation is beautiful, the shaker sound, the guitar riff, the vocal melody and message. As the intensity builds it’s always with care and consideration, and it always adheres to the idea behind each particular moment in the song. The lyrics are undeniably fresh and it’s a pleasure to listen to these lines and thoughts expressed among a powerful soundscape.

 

Dancing About Architecture

 Despite being the product of modern day Boston, Heavy America have a sound that links together points in time and places on the map from a much wider and deeper musical palette. Alternative rock is a pretty broad term but in the case of Heavy America it is a dark and moody rock core, built of slow burning meandering builds and incendiary dynamic shifts. It is then shot through with sleazy Doorsian menace and drifting desert blues, a slightly retro psych-rock touch and some Sabbath-esque drama. Throw in a bit of musical swagger and garage rock rawness and you have the perfect musical storm. And all that in under 4 minutes!

 Back in the day, when the debut Sabbath album first blipped on the rock and roll radar, this sort of music would have been considered heavy metal a genre which has has long since become something else, something overplayed and over complicated, swapping technique of emotion somewhere along the way. But strip things down to their bare essentials, slow it right down and this is the essence of the genre, though such a label will cause a lot of confusion amongst todays skinny jeaned, sleeve-tattooed keepers of the flame. But if you want to know what heavy metal is really all about, forget the unnecessary outer trappings, this is what its soul sounds like.

Scope Magazine

How can someone or something be original like the legit original said thing, person, or place that it is to be original about. Sorry if that was a lot to take in, but when an artist or band goes into such detail declaring that they themselves, are for instance the “original alternative hard rock as gritty as the Boston streets that inspire this great band” is how Heavy AmericA depicts themselves according to their social media pages.

That being said Heavy AmericA is precisely how their name is spelled with the upper case letter front and center well not in the center more to the right side but you get the picture. Well there isn’t really a picture per-say but you get it right? Anyway Heavy AmericA’s latest and newest song called “Proud Shame”, taken from their album called “…Now” is quite the interesting track indeed.

How is it an indeed yet interesting track you ask, well the band says that they are a lot like some other artists and or bands on the music scene ranging from Queens of the Stone Age, Black Sabbath, and Wolfmother. Now Heavy AmericA does not sound exactly like these acts, but somewhat close to them in some ways. Their style is sort of like a mixture of alternative rock, mixed with some minimal grunge or simply rock music. Like Soundgarden crosses the likes of Alice In Chains is how this band sounds slightly, very, very slightly I think at least.

They are like the new generation of Soundgarden meets Alice In Chains styling’s I think. At least that’s what can be heard upon this song that is “Proud Shame”. Again slightly, very slightly indeed. The vocal chords and instrumentals on the other hand though, are done rather well. Both go together rather quickly and run with a flow movement with the tone of the music. Like the vocal chords are spot on being right there in the open, while the instrumentals are in the backdrop but are still known. The drums, guitars, and bass all working together to create this environmental experience with the flow of their musical beats and eerie vocal tones.

It’s like this band has not even been around for very long but yet have already made quite the name for themselves as it is. Heavy AmericA is as they have said an original alternative hard rock band who are based in Boston, Massachusetts, comprised of only three members, Mike Seguin on guitars, lead vocals and keys, Dan Fried on drums, percussion, and vocals, with Budd Lapham on bass and vocals. Yet this trio makes Heavy AmericA work out.

As the band says, they are an original alternative hard rock band, who has brought forth the change that was so desperately needed within the hard rock music scene today. Their unique formula has resulted in such powerful music that it is so gritty yet aw- inspiring. It’s filled with such energy and raw emotion that they are one of those bands, with such unforgiving work ethic and a never give up can do attitude, that it can all be placed right here and now with this song called “Proud Shame”, from the album “…Now”. By a little act called Heavy AmericA.

Twist Online

We recently interview Heavy America Band.  Michael T. Seguin- lead vocalist/guitarist of Heavy AmericA band answered on the band’s behalf.

Twist Online : First of all tell us about the start your music career?
Heavy AmericA :  I was fortunate to have parents who were very supportive of music growing up. When I was thirteen, my Dad landed a job as a photographer for a music production company in Boston, photographing outdoor rock festivals,. I had just started playing guitar and was in my first band. He would get VIP passes for a lot of the shows and take me with him. I got to meet and see so many great artists and bands. It was a world I fell in love with instantly. I knew that was the life I wanted and I knew I was one of them.
I moved to Los Angeles after graduating High School and enrolled at the Musicians Institute in Hollywood to do various music studies. A short time after classes started, I joined a band and started playing the L.A. club circuit. I was eighteen with a really good fake I.D. and needed to learn how to grow up fast. That is when I really started living like a musician. It’s also, in my world of music, when “crazy” got inserted. Years later, when I started to get an understanding of the business side of music, being a musician and being involved in the industry became a lot more enjoyable.

Twist Online : Who or what inspired you to start the band?
Heavy AmericA :  In 2013 we were asked individually to be part of a studio project for a mutual friend. We realized pretty early on in the project that we had a great natural energy together. I wasn’t singing at the time, only playing guitar. After the project wrapped up, we decided to continue playing together. Instead of going through the troubles of trying to find a singer and possibly messing up the chemistry, I decided to give lead vocals a shot. It took some getting used to but we all agree it was the way to go.

Twist Online : Our readers would like to know about the band members and their role in the band?
Heavy AmericA : We’re a three piece hard rock band based in Boston, Mass. USA. I (Michael T. Seguin) am the lead vocalist and guitarist. Budd Lapham plays bass, Dan Fried is our drummer and they both sing backing vocals. Rick Jamm once called us a “sonic meets melodic roller coaster ride that takes all the proper elements of good hard rock and slaps you in the face with them.” It’s my favorite description of our band.

Twist Online : Tell us about your music video “Pray For Me” ?
Heavy AmericA : It’s the first produced video we’ve done for a single release. It was produced by a good friend of the band named Frank Aveni. He’s also a gigging musician but he has a awesome eye for photography and video. He’s shot some of the best band photos of local Boston acts I’ve seen. Including our band. We were psyched when he agreed to shot the video, we knew it would be great.

Twist Online : Song has got very good response you must be happy with that?
Heavy AmericA : Indeed! The single is doing really well on college radio and it’s got a lot of press. We were pretty excited when ‘Pray For Me’ won an award in February for best new hard rock song by the Akademia Music Group. It really pushed up our video views. We were initially hoping to get around 100,000 views but we blew right past  that goal. The video was almost at 500,000 views the last time I checked. Having the ‘Pray For Me’ video to accompany the single has helped us gain a lot of new fans around the world.

Twist Online : How is your Album “Now” performing?
Heavy AmericA : We’re getting the first round of reports soon. It’s still a little too early to tell. The album’s only been out for three weeks. But from what I can see so far, I think it’s doing pretty well. There’s a lot of heavy promotion for the album right now so we’re planning on some good numbers by the end of the quarter.

Twist Online : What attracts you more performing on stage or working in studios? 
Heavy AmericA : I love being a live artist but I think you need the studio to make a song great. We record a song, listen back to it, make changes and record it again. Letting the song tell us how it wants to be played instead of us forcing it to be something it doesn’t want to be. It’s a formula that works great for us and it helps make the live performances of the songs even better.

Twist Online : What’s better experience? Making music as part of a music group or going solo? 
Heavy AmericA : I’ve always been a band guy. I love the comradery of a band. Especially being in a three piece. It’s raw by nature so keeping the music full sounding and interesting leaves no room for error. But when it’s all working right and you’re delivering a wall of sound, it commands attention, it’’s an awesome rush.

Twist Online : What’s your target to achieve as music band?
Heavy AmericA : Well my friend, keep climbing that ladder! Next step is getting some good management. Someone who can keep our forward momentum going and get us opportunities we can’t get ourselves. Although we pride ourselves on being a DIY band, there does come a point where you start to need outside help, and I think we’re fast approaching that mark. We do have some exciting stuff going on over the summer. Most of which has to do with the release of the album. We’ve started working with Tinderbox Music in Minneapolis. They have been a huge help with getting us college and FM radio airplay in the states, press and a few sync licenses for the new album. Hopefully all of which will pan out into more forward movement and opportunities. But right now our main focus is getting the new album in front of as many people as possible.

Twist Online : Are you working on any new project?
Heavy AmericA : The next single video! We’ve been back in touch with Frank Aveni and have been getting some ideas together. I don’t want to give away the next single from our ‘Now’ Album but I guarantee the video will be very cool. This one will have a bit of a story line and not just be a performance. Also writing, lots and lots of writing. This industry isn’t for the weak and lazy. Staying relevant means having an unforgiving work ethic and constantly pushing forward. Therefore, the projects never end.

The Ratings Game

Heavy America is a Alternative hard rock band from Boston, that has decided to keep it all the way real in their approach to music. The number one goal they have in mind is to electrify with their explosive instrument play, and they definitely do that in this new track called ‘Proud Shame’.Hard-hitting drums, great guitar play, and absolutely soul-wrenching vocals dominate this song, setting the scene for this explosive rock track. While most rock songs are dynamic, something about this one takes the whole idea of dynamic to another level! It seems the song has different vibes to it, with it going from a slow tempo to a fast tempo almost seamlessly.

Mike Seguin (The Lead Vocalist) gives a chilling contribution to the song, painting this diabolical feel that is nothing less than bad ass to me. Mike shows just enough passion, and plenty of flair.

Regardless of your interest in Rock Music, you will find this song to be captivating, as you are treated to a song that is just as cinematic as it is musical.

TWT Music

“This band has matured and progressed along the way to develop itself into a strong presence. One of the things that makes Heavy AmericA so excellent, is their diversity in rhythm, melody and style. Really impressive vocals, outstanding guitar and bass work, with incredible rhythm and percussion. Heavy AmericA’s ‘Now’ album is modern hard rock taking it’s cue from seventies and nineties rock.
This is a hard hitting rock band with a twist of philosophy. The lyrics are new and vibrant, you will be delighted. From the unrestrained passion and angst that singer Mike Seguin wraps around every syllable on ‘Pray For Me’, it’s clear the band’s time recording, since their last release, was put to good use. Their songs have a dark and heavy vibe with a lot of soaring melodies and a wide variety of textures. And as a trio they manage to craft rich haunting sonic atmospheres that draw you instantly.”

Twitt Ads

Proud Shame (from the album “…Now”)may seem like a juxtaposition, but the stark contrast of the title is what makes the concept as appealing as it is intriguing. Heavy America has successfully delivered an interesting jam that does not only boast incredible technical crunch throughout the song, but also a combination of fascinating concept and astounding sonic landscape that seems to have disappeared from the rock genre in past few years.

When I heard the single Proud Shame about 3 minutes and 58 second. The song is slow at the beginning and slowly the time is up to the climax till the end of the song. The guitar player is good and the vocal have a high voice but kind a heavy just like the name of the band. I also browse on YouTube that they are often singing for live festival. I like this kind of band give so much efforts this time.

Judging from this song, the band clearly understands the importance of strong as well as reflective songwriting and melodius harmony. The song may not pack as much distortion and intensity one would assume from the title alone, but somewhere along the way it erupts into an astounding and satisfying ambience of classic rock that we have all accustomed to. The beautifully eerie opening which is followed with a glorious guitar riff and mesmerizing vocal melody truly makes it an avant garde piece of art. Yes, that is exactly what the Heavy America has successfully portrayed with Proud Shame, the jam truly embodies the concept of avant garde sans the alienating feeling that often follows. With every section of the song well-executed, non-conforming structure and elements of the song meshed incredibly well, there’s no doubt that this song will be the next best thing.

Vents Magazine

Hi Guys, welcome to VENTS! How have you been?

Hello! Busy, very busy! It’s been a whirlwind since SXSW. Even before, when we were getting ready for SXSW. We had just finished recording the album and went right into heavy rehearsals and promotion. It hasn’t let up yet but we’re loving it and having a great time. It’s the good kinda busy.

Can you talk to us more about your latest single “Pray For Me”?

It’s the first single we’ve released through a video. It made a huge difference in getting the song attention. The audio definitely stands on it’s own but when you can show the intensity of the song it draws people in more on the excitement. It’s why we decided to do a performance video instead of a story line. We believed that if people could see how much we put into playing the song, they would get a lot more out of listening to it. I think people have picked up on that vibe based on how well both the video and single are doing. ‘Pray for me’ is moving it’s way through college radio now and doing well on streaming services so I think we made the right choice. Our fans sure are enjoying it and that’s really what matters!

Did any event in particular inspire you to write this song?

I went through a period of really deep depression about seven years ago and it almost cost me my life. The song is about my road to fixing myself. Trying to unblur the lines, finding the good in all the darkness in my life and dragging it out into the light.

It’s a story I think a lot of people can relate to. It’s hard to maintain dignity nowadays being surrounded by so much negativity. But ‘Pray For Me’ is a testament that it can be done.

How was the film experience?

It was a blast. We shot the video in a friends garage. He had just painted the entire inside black, so before he moved his cars in I talked him into letting us shoot a video in there. The whole thing came together really quick. I contacted a friend of ours named Frank Aveni, a great local band photographer and musician and asked him if he would be interested in shooting the video. He agreed and we shot the whole video in a day. Frank’s got a great eye for capturing a musicians emotion on film. He’s shot some of the best band photos I’ve seen, including our own. We’re  planning to do another video together soon for the next single. Having someone like him on your team is a huge asset.

The single comes off your new album …Now – what’s the story behind the title?

Dan, Budd and myself have been musicians in a lot of different bands. Heavy AmericA is the first project that has felt naturally right for us. Ever since the band’s inception it’s been all forward movement at a very fast pace. No egos, no drama. Our pooled experience has helped us avoid a lot of costly mistakes and allowed us to grow in a positive manner. All three of us are very proud of where we stand as a band and the hard work that went into bringing the new album to fruition. ‘…Now’ is a reflection of everything that’s brought us to where we are today as musicians and as a band.

How was the recording and writing process?

 We started recording in June of 2016. Most of the songs were already written when we started the recording but needed some tweaking. We learned early on in recording the album that it was going to be a journey. We would record a song, listen back to it, make changes and record it again. Letting the song tell us how it wanted to be played instead of us forcing it to be something it didn’t want to be. It was a formula that worked great for us. We stepped outside the musicians box and began hearing the songs as a listener. We took our time and made sure we did everything right to the best of our abilities and gave the music whatever it desired to be great.

Known for blending different “idioms” of rock – how do you tend to balance them together?

It’s rare that I will sit down and write a complete song, music or lyrics, in one shot. I always have a notebook and pen around, something will pop into my head and I’ll write it down. I’ll do this for months until I have pages of ideas. When it comes time to write I’ll start piecing them together into something interesting. I do the same with the music. I’ll save up a bunch of riffs and start finding transitional chords to piece them together. It leads to some pretty complex and progressive playing. When you marry the lyrics to the music you get a mosaic of ideas creating one song. It’s made it tough for critics to categorize us but in some ways I think that’s a good thing.

Your music has this very 90s vibe – is that intentional or is it all a pure coincidence? Does this particular decade plays a role in your music?

It’s just another influence in a long list. There’s so much great rock music from the 90’s. It was the last time rock had any kind of real explosion, it created a genre! The albums sounded better too. Too much of the modern rock sounds so sterile, like an over modeled pro tools recording. It can be too in your face with no depth. Our ‘Now’ album does have a bit of a 90’s vibe in the way I engineered and produced it. It’s got that thick warm vibe like the Smashing Pumpkins had on their ‘Gish’ album. I’m not sure any rock band today can say they aren’t in some way influenced by 90’s rock. If you play guitar, chances are Kurt Cobain came into the picture somewhere.

Where did you find the inspiration for the songs and lyrics?

Every story and line you hear in our lyrics is something I’ve lived through and experienced. I won’t write about fiction. So when it comes time to write, I look back on moments that had defined me for better or worse. I try to tell the story of the song without coming right out with it. Kinda like writing in parables. It allows the listener to depict the song in a way that relates to them. I bet your story’s in there somewhere!

Any plans to hit the road?

We’ll be traveling around the Northeast United States most of the summer. There’s a couple music festivals on the west coast we may do later in the summer but nothing has been confirmed yet. I’m looking forward to playing in Philadelphia. They look like they have a really good rock scene. The bands are working together to create a buzz about their scene and their city instead of battling amongst themselves. That’s how music booms happen. I’d like to see our hometown of Boston follow that model. Everybody wins when an entire scene is getting attention, not just your band.

What else is happening next in Heavy AmericA’s world?

Right now we’re preparing and rehearsing for our album release show at the Hard Rock Cafe in Boston on June 9th. We’ll be performing the ‘Now’ album in it’s entirety and introducing our new merchandise. That’s going to be a great show. We’ve invited a lot of local music industry personalities so it should give the album a good push. The promotion never ends. You need to have an unforgiving work ethic to stay relevant being a DIY band. Seeking good management is definitely in the cards. The band’s at a point now professionally where we are going to need some outside help to further ourselves in the industry. Then comes the next video and single! Look for that in late June, that’s all I’m going to say right now.

Michael T. Seguin, lead vocals/guitars- Heavy AmericA

Tuned Loud

Michael Seguin (Guitarist, Keyboardist, Vocalist), Budd Lapham (Backup Vocalist, Bassist) and Dan Fried (Backup Vocalist, Drummer, Percussionist) – you may not be familiar with their names, or even the band’s collective moniker, Heavy AmericA, if you’ve been sleeping on the evolution of the rock genre. However if you slide any of their songs into your media player, you’ll be familiar with the band’s sound no matter which rock era you come from. Each and every one of this trio’s songs seems to come straight out of the ‘unwritten’, classic school of rock songbook – Massive drums, thundering bass lines, bone-crushing riffs and no-holds-barred, moody and melodic vocals.

Like any confident, well-oiled rock unit, Heavy AmericA, stick to their guns, doing what they do best…only better than before. They tighten up their timing, elaborate their chord progressions, and refine their arrangements to the point of perfection, without ever sounding like a corporate rock machine.

Heavy AmericA retains that 70’s rock rawness, infused with the usual epic early-Black Sabbath sonics. There also seems to be a desire to incorporate elements of progressive rock which is beginning to show in the band’s latest single “Proud Shame” which comes off their latest album, “Now”.

Although I love all of the band’s releases, this one really stands out. I especially appreciate the detail in the track, the variety in tone colors, a nice dynamic range, and above all else, the swing from subtle passages to the sheer power of others.

“Proud Shame” opens with a beautiful medieval and slightly haunting choral/chant effect that would fit right into some adventurous movie soundtrack. From there on out the track has such a massive amount of energy and catchy guitar hooks to support the vocal and narrative.

While Heavy AmericA displays fine lyricism the more important thing about this new single and their preceding releases is the musicianship. They deliver hungry, aggressive playing, as well as a tight, clean production, with raw hard and heavy elements, which separate them from most other modern rock bands.

Not to diminish the importance of a solid bassist and steady drummer, but in rock, there are two things that stand out most and make it or break it with the average record buyer: A great vocalist and a hot guitarist. Heavy AmericA has both of these wrapped up in one person. Nevertheless, in order for the song itself to rise to any level of greatness, it has to have great music – something “Proud Shame” has in abundance!

Rootstime.be

De uit Boston, Massachusetts afkomstige driemansformatie ‘Heavy AmericA’ werd in 2013 opgericht en staat inderdaad voor wat ze in hun groepsnaam proberen weer te geven: loeiharde progressieve rockmuziek in de stijl van hun muzikale voorbeelden ‘Black Sabbath’ en ‘Queen Of The Stone Age’.

Het nieuwe album “…Now” laat leadzanger, gitarist en pianist Michael T. Seguin, bassist Budd Lapham en drummer Dan Fried zonder decibelbeperkingen hun gang gaan in de negen nummers die ze op deze plaat hebben verzameld. 40 minuten lang wordt er gedreund en gedramd dat het een lieve lust is voor het oog en oor.

Toch lijkt het allemaal nogal mee te vallen met de geluidsterkte in de eerste song op deze cd “Proud Shame” begint als een zachte rockballad, maar al voor we halverwege het nummer zijn aanbeland vallen bas en drums in en begint er een ‘wall of sound’ op je buis van Eustachius af te komen. En dat wordt nadien gewoonweg verdergezet met de volgende track “Bleed Mary” en het op de bijgaande video te bekijken nummer “Pray For Me” dat als eerste single verscheen en opgevolgd wordt door “Proud Shame”.

‘QOTSA’ ligt dan weer wel overduidelijk aan de basis van een nummer als “Sweet Kisses” waarbij de zangpartij bij deze track zelfs van hun frontman Josh Homme afkomstig lijkt te zijn. Ook “Goliath” en rockballad “Heavy Eyes” liggen wat meer in de muzikale trend van deze rockcollega’s.

Ik hoorde dit soort muziek al in de jaren ’70 en stond destijds met mijn lange haren en de versterker op maximum op dergelijke loeiharde muziek te headbangen. Anno 2017 zijn de knoken toch wat stijver geworden en de haren beduidend korter, dus kijken we nu wel uit welke gekkentoeren we nog met dit oudere lijf kunnen en durven uithalen. Misschien is het daarom veiliger om dezer dagen deze hard rockende muziek van ‘Heavy AmericA’ bij de jongere generatie rockfans aan te bevelen.

(valsam)

Music Street Journal

Heavy AmericA

Now...

Review by Gary Hill
This new album is perhaps closest to stoner rock. There are some songs here that I absolutely love. Some of the others are less successful. The main issue is the vocals that are a bit hard to take in some places. The thing is, there are other songs where they work really well. I have to think that it might be different singers. In any event, this is a bit on the raw and unpolished side, but it more than makes up for that. If you dig your stoner metal left of center and raw and aggressive, then this is your thing. I look forward to seeing what this band does in the future. They show a lot of promise.
Track by Track Review
 
Proud Shame
Some shaker type sounds open this. The guitar that joins makes me think of The Guess Who a bit. As the drone kind of jam ensues, though, this feels more modern and a bit like shoegaze. The vocals have a really classic vibe to them in a lot of ways. There are some bits here that even make me think of early Hawkwind. It shifts out to something a bit like stoner metal. This is a killer tune that has a nice range and is very effective. It's such a cool way to start the set in style.
 

Bleed Mary

There's a rough around the edges alternative rock sound on this tune. The chorus hook is a bit on the catchy side. The tune makes me think of NWOBHM in a lot of ways. It's a solid metal stomper, but not on the same level as the opener. It does earn a minor advisory on the lyrics. The jam section later almost takes it into a prog rock kind of territory. It seems to get lost just a bit on that segment, though.

 
Pray For Me
In a lot of ways this reminds me of Godsmack. It has both a modern sound to it and some nods to old school hard rock and metal. It's a riff driven stomper that works quite well.
 
Sweet Kisses
A cool, almost proggy riff opens this. Yet, there is very much a metal sound built into it. This is off-kilter a bit and a little left of center. I suppose on another album this might be a prog rock song. There is some psychedelia built into it. It's a bit strange, but pretty strong. The mellower section mid-track definitely does fit under a prog rock banner.
 
Casting Stones
As the mellower part of the intro on this works forward, I keep thinking, "someone, please answer that phone." The cut builds out to sort of a stoner rock meets space rock kind of sound. It's a meaty stomper that has a nice balance between mellower and more rocking stuff.
 
Goliath
A killer stoner metal riff drives this hot rocking tune. It's a bit raw, but also very cool. It does a good job of stomping with the rest of them.
 
I Can Take It

Not a big change, this is definitely on the unpolished side of the equation. What it loses for that, though, it makes up for in spirit and drive. It's a stoner metal pounding rocker.

 
Heavy Eyes
This mellower, slower moving cut is very much psychedelic rock merged with psychedelia. It reminds me a bit of Sleep. It's still heavily coated in fuzz, adding to the great nature of the piece. This is one of the most different pieces here and one of the highlights.
 
Achilles Fail

This comes in with an almost punky section. Then we get something a bit like Godsmack. Parts of this feel a little awkward, but that Godsmack movement that returns works really well.

Geoff Wilbur's Music Blog

Heavy America seriously cranked up the volume with its set. Also “wall of axe,” but Heavy America’s were louder, more aggressive axes. This was the album release show for the band’s new disc Now, which has been out for about a month, so the band opted to play its entire new album as its performance on this night; it’s cool when bands do that for album release shows.

Heavy America’s music is rooted in straight-ahead, blues-based classic rock, but this power trio mixes in some tempo-changing finesse and seemingly a little funk to spice up the heavy guitar foundation. This is an aspect of its musical stew Heavy America shares with fellow Bostonians Aerosmith and Extreme. But Heavy America is clearly heavier, more musically caustic, adding a harsher element to its rock mix, whether from punk, alt-rock, or the rawer corners of metal; likely a mix of all of the above.

Throughout the set (and, obviously, the album), the band varied its songs within its core musical style, which was fully embodied by its first single from Now, “Pray For Me” – straight-ahead hard rock with nary a glimmer of light but still with some finesse. With variations on that theme, that does seem to be their style. Some of the songs drifted a bit into a more old-school classic rock direction that I couldn’t really verbalize until was struck by it in the second-to-last song of the set, “Heavy Eyes.” Pink Floyd. I swear I hear a bit of Dark Side of the Moon-era Pink Floyd, most prominently in heavy eyes. Or at least something resembling it.

In the end, Heavy America delivered an energy-filled set of consistently loud and frequently edgy rock and roll well-suited to entertaining a club full of hard rock fans across multiple sub-genres.

Vents Magazine

As a musical genre gets older, there seems to be this need for it to diversify itself, to modernize for the new ages to come. This urge to live usually drives musicians to create a wide range of sounds within the realm of said style by slowing the tempo, creating new layers or, in many cases, borrowing elements from other different genres that until then, many thought couldn’t come together and become this perfect harmony. This keeps going and going even today, the results as expected can go all the way from pure genius to epic fails. However, in between the purists and the creative minds lies a certain group of people that aren’t either one or the other.  In some way, Heavy AmericA can be put into the latter category. They aren’t afraid of playing with different styles in order to create new exciting melodies, yet they remain truth to their Rock flag.

The band’s latest album …Now has this really great Grungy layers (think Alice in Chains) that fits so well with the band’s guttural introductive and later on the somewhat nasal vocals. “Bleed Mary” has this cool vocal effects that gives this nice old school Black Sabbath metal vibe and vocalist Mike Seguin’s voice sound so familiar, so Ozzy Osbourne. The remaining of the album, in one way or another, follows about the same structure with a few differences courtesy of Mike’s guitar work that kept things fresh and original.

Now I highly doubt it were my earbuds but rather the songs themselves. If the band was looking for an album that sounded just like a 70s classic, Hard rock/Metal album they totally archive this in a pretty impressive way, kudos to the production team for that. However, for me that was a very hit and miss. Perhaps I am very used to the modern, digital than the analog sound; but there was something that didn’t allowed me to get fully on the ride with the band. The talent is definitely there and there’s a great potential though.

Divide and Conquer

Mike Seguin (guitars/vocals/keys), Dan Fried (drums/percussion/vocals) and Budd Lapham (bass/vocals) are Heavy AmericA. They released an eclectic rock album entitled ...Now. The production is pretty solid overall and the songs are well written.

That being said the songs felt pretty traditional no matter what niche they attempted and there wasn’t a whole lot of out of the box experimentation.

They open with “Proud Shame” which starts with drums, bass, guitar and moaning vocals. I was intrigued by the intro. On the verse you get to hear the vocalist’s pipes. He sounds good and I thought the melodies were fairly catchy.

Once the chorus hits there is a classic ’70s crunch to the chorus.  Up next is another solid rocker entitled “Bleed Mary.” The song has an ‘80s metal vibe especially during the part where his vocals are aggressive. “Pray For Me” is one of the heavier songs on the album while “Sweet Kisses” almost has a  Steve Miller band type vibe.

As the album progresses the band gently bends the rock genre implementing aspects of prog, metal and classic rock. One of my favorites was “Goliath” which had a distinct ’70s flavor that will make Alice Cooper fans happy. The other highlight was “Achilles Heel” which had a couple of infectious grooves.

Although ...Now isn’t the most contemporary or original albums that I have heard recently it has its moments. At the end of the day Heavy America is a no frills rock band playing a batch of solid songs.
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Radio Airplay .com

Radio Airplay .com blogger Adam, Staff Pick of the Week 

Heavy AmericA "Pray For Me"

Rock genre, week 25 of 2017 (June)

Stencil Magazine

Full page ad for Heavy AmericA 'Now' album

Issue 44, Page 68

Burned Out Borders

Founded in 2015, Boston bruisers Heavy America cement their message from the wayward intro of their debut record’s first cut “Proud Shame” with American Gothic throat singing coming off like a Native American ritual.  Beyond that mesa, the music delves into plaintive psychedelia anchored by Mike Seguin’s countrified guitar plucking, Dan Fried’s Jekyll n’ Hyde drumming (from punishing crunch to graceful fills to standard blues’ laments) and Budd Lapham’s deeply cut bass prowl.  Then just when you think you’ve figured things out, they got for the throat with a pickaxe swipe of burly classic rock.  Every melody hits the mark and every hook rings out like a gunshot proclamation at the Alamo.  This is the opening track of …Now and it sets the tone for things to come.
“Bleed Mary” expands on the more vulnerable qualities of “Proud Shame” by stretching further the melodic verse qualities.  Seguin’s lead vocals ripple like water, the contemplative guitar melodies utilize sparse notations, Fried softly ghosts the cymbals and Lapham’s bass endlessly roams in quiet thought.  The chorus is shell shocked by louder vocals and harder guitar muscle but the rumble quickly reverts to restraint.  Each verse also adds almost unnoticeable additions to the song composition that need to be listened to closely to even catch; for example, the snare joins the cymbals in the second run. It’s the mark of a band dedicated to fully exploring each song to the fullest.  Dirty, palm-muted riffage and more aggressive singing cultivates the gentle rain of rock n’ roll into a full blown tempest culminating with a solo psychedelic bass line giving way to guitar licks and blown out riffs fully scorched by the desert heat…you could swear these guys have ties to the Palm Springs’ stoner rock movement spearheaded by Kyuss and Fatso Jetson.  “Pray for Me” traverses the absolute opposite route of that sonic movement with attitudinal stoner riffs culling equally from 70s rock and grunge luminaries like Skin Yard and Soundgarden, valuing pure volume over subtleties. 
There’s no limits or boundaries on the styles utilized, lending each song a unique identity; galloping blues goes indie on “Sweet Kisses,” “Casting Stones” is the big centerpiece epic where grandiose late 60s/early 70s hard rock takes its sweet ol’ time building up to the show-stopper Hammer of Thor riffs, “Goliath” tips the Texaco hat to the days when rock n’ roll filled up arenas, “I Can Take It” allows the cosmonauts a good musical incentive to light up that last joint, “Heavy Eyes” is the huge melodic number and only closer “Achilles Fail” seems to falter lacking a signature movement in a somewhat standard heavy groove send-off.  “Achilles Fail” isn’t necessarily a bad tune, a little more filler than the rest; it just feels somewhat out of place in the track order.  “Casting Stones” or “Heavy Eyes” would have fit much better as a curtain call.
Overall, Heavy America is a rock solid band that shows even greater hope for the future.  This is a fine set of tunes with the only nitpicks being some flow problems in the track list and one tune that’s more average than great but …Now is a debut not to be sneezed at and with classic rock influenced bands experiencing a spirited revival, these guys are on their way to becoming leaders of the pack.

Growing Old With Rock and Roll

Massachusetts has been a rich breeding ground for powerful rock music since the Eighties. From the classic rock leaned metal of Only Living Witness to Sam Black Church’s snarling metallic hardcore or even Waltham’s soaring alternative anthems; good music in the area has been in no short supply. The latest in this grand lineage is power trio Heavy America’s blues-tinged mixture of hard rock groove, dirty Seattle vibes and folky rustic Americana. After a series of singles and an EP, Heavy America presents …Now, a searing full-length brimming with atmospheric, earthy jams benefitting from a weighty guitar presence, gritty melodic vocals and a rustbelt rhythm section full of push/pull dynamics.
Opener “Proud Shame” kicks off with Mike Seguin’s hazy fuzz guitars and rough-hewn melodic vocals ebbing atop of Dan Fried’s pounding backbeats and Budd Lapham’s walking bass lines.  Elements of Son Volt and Woven Hand float to the surface, but knife-edged 70s rock riffs present a grandslam of heft that puts the band in line with some of the more offbeat luminaries from flagship stoner rock record label Small Stone.  It’s a good place to be with results that are retro and refreshing yet original.  “Bleed Mary” toys with softer electric guitar textures colliding into subtle pocket rhythms.  The entire band blends in with back-up vocals to fill in Mike’s lead while musical bombast always lurks on the horizon.  It appears in the form of a barbwire power chord mash-up during the infectious chorus hook.  At 3:45, Lapham presents a mesmerizing little bass lick with the rest of the band dropping out, before hammering their way back in with a crunching rock n’ roll attack and a jangling, exotic guitar solo.
First single “Pray for Me” goes right into the riff meat right from the get go with staccato, sludgy grooves and noisy minor key clatter cutting through the density.  Fried’s drumming is given a real chance to standout here with taut, neck-snapping work on the snare.  The immediacy makes this an obvious choice for single, especially with its punk rock brevity. Heavy America’s bluesy influence is at the forefront of “Sweet Kisses’” vintage wah pedal squeals and slinky old school boogie, allowing “Casting Stones” to split the different between balladry and bullrush for a unique dichotomy of stylistic sand shifting from Neil Young to Sabbath to Blackfoot.  “Goliath’s” crunchy, chunky stomp keeps the energy high until courses are recalculated into the cosmic, ethereal psychedelic rock of “I Can Take It,” a tune that showcases the band’s affinity for tricked out pedal boards.  Returning to rural Neil Youngisms, “Heavy Eyes” is a laidback jam with country twang, clearing the way for “Achilles Fail” to smash the riff-y guitar rock one more time. 
NOW is a killer piece of work from a band who removes the static silliness of trendy retro rock for a real deal feel that separates the men from the boys.  A few more hooks will push them into the stratosphere but Heavy America is already in the pantheon of greatness.
Grade: A-

Groping Towards Grace

Beyond the heyday of grunge, there’s been a whole revolution of modern bands adopting 60s/70s songwriting tactics and production techniques.  Some bands can’t quite catch the vibe and end up as parody while others sound like the real article. After repeat listens, Boston three-piece Heavy America prove that they can nail the feel with authenticity and integrity. Straddling the fence with hip-shaking rockers, layered minimalism and songs combining the two worlds, these cats offer up plenty of variety on their latest recording …Now.
Although not quite a concept album but more of a collection of likeminded tunes, …Now is still best enjoyed as an uninterrupted whole.  There’s a flow from track to track that starts with lead-in belter “Proud Shame.”  Half indie styled alt-country and half bellowing blues rock damage, “Proud Shame” shimmers in the verses and wails with abandon in the choruses. Vibrant lead vocals courtesy of Mike Seguin range from growly Tom Waits’ whiskey chants to arid, dustbowl crooning.  Clean guitars and wandering rhythms quickly turn to smash n’ crash, rocked-out mantras, a similar tactic that follows true on “Bleed Mary’s” simultaneously sweet and surly guitar work, pulsating bass damage and fluid drumming.  There’s not really a lead instrument here with each player (guitarist Mike Seguin, bassist/keyboardist Bud Lapham, drummer Dan Fried) all painting individual brushstrokes onto the canvas that congeal into a crystal clear portrait.  Shorter, sharper and more straightforward “Pray for Me” does away with ambient build-ups and song structure swapping for a heavy, weighted rocker that sounds like Helmet’s syncopated surgical strikes gone full-on blues rock. 
After the opening trilogy establishes the band’s forward reaching arc, the rest of the album delivers on the promise. Bud’s swinging bass licks cement a presence straying from outside of Seguin’s stark, noisy guitar melodies on the bustling swagger of “Sweet Kisses.”  Jazzy cymbal splashes and near off-time beats make what could be a simple rock song something more dissonant and oblique as a second half melody break brings the mood down appropriately.  Smoky, searing riffs swirl amidst the sound of a phone ringing on the bipolar shuffling contained within “Casting Stones,” an easy album standout.  A hymnal keyboard hum drenches the softer parts in blue-collar sweat which explodes in a fury fever during well-fortified bouts of knockout moonshine riffing befitting of a more experimental version of Clutch.  “Goliath” is sheer southern-rock might; the kind they don’t make anymore, again reckoning of Clutch with monster 4/4 blues churns lit up like a Roman candle by scattershot lead work via Seguin’s fireball frets. 
Just as the album began with a killer triplet of vastly unique tunes, it ends the same way; “I Can Take It” rings with trippy ambience befitting of Pink Floyd jamming with Queens of the Stone Age (circa Self-Titled and Rated R) with phased-effected guitars and space-rock riffing, “Heavy Eyes” touches on relaxing electric folk and “Achilles Fail” utilizes the gruffest vocals on the record and apocalyptic doom-y hard rock n’ roll. 
With no two songs sounding exactly alike yet a uniform theme running throughout the record, Heavy America crafts …Nowinto an underground winner that is probably too smart for mainstream radio but of serious value to real music fans. Advanced songwriting is prevalent from the first note to the last and dedicated rock fans that are looking for some music withmeat on the bones will be truly satiated by what they find.

Music Emissions

Mike Seguin (guitars/vocals/keys), Dan Fried (drums) and Budd Lapham (bass) are the trio known as Heavy America.  These Boston bashers shake up today’s rock world by not adhering to a single thing going on with radio, Internet streams or any other relevant trends, instead opting to brings their rock n’ roll from the gut with a mid-70s scourge of ominous, side-winding riffs and tunes both angry and uplifting.

…Now is a ticked off record in places but it’s also got a lot of melodies and even subtle vocal harmonies going as well (during most songs, all three members join in on the back-ups).  The album’s first half is the stronger side of the two and it builds momentum like a runaway freight train from hell with a broken set of brakes.  “Proud Shame” creeps in slowly, deliberately and gracefully; utilizing clean guitar frequencies, lavish bass work and a locked-on one, two drum beat.  Seguin’s vocals are husky yet firmly in the mid/higher register, bringing a wealth of melody to the table.  Once the main hook is established, the chorus is given liberty to plow into a brick wall of white-knuckle heavy rock axle grinding.  It’s a tactic that works well enough to apply it to the immediately following basher “Bleed Mary,” another song that’s half quaint, catchy folk and half tumbleweed tossing hard rock.  “Pray for Me” focuses on pounding, punk/metal riffs reinterpreted by the blues.  The arrangement is radio friendly but not in the traditional sense, as Heavy America don’t polish away all of the rough edges of their sound.  Tempos cool down on the back-porch, alt-country blues of “Sweet Kisses” where overdriven volumes and jagged pacing are given a refined presentation.  Acting as the bridge between sides “Casting Stones” combines all of the band’s strengths into a monstrous whole.  Featuring an exploratory, elegant verse, it’s not long before the guitars whip into a frenzied, dirge-y riff and the throbbing rhythms throw their weight around like an enraged Sumo wrestler.

Side two of …Now isn’t quite as focused as the first but it’s not a slouch either.  “Goliath” percolates with bubbling, red hot rock riffs that waylay the listener with a near punk rock ethos (the same can also be said of closer “Achilles Fail”) while the roving psychedelic rock n’ country shake-ups of “I Can Take It” and “Heavy Eyes” play with the mind even if they can’t seem to settle on what path to take.

Overall, Heavy America is on the right road with …Now.  The songwriting is 80% there with just the slightest room for improvement; even the weaker tracks stand as good set-pieces or showcases for the band to just simply plug in and jam.  Fans looking to bob their heads to the vibes of the rock n’ roll genre’s glorious past have come to the right place.

The Modern Beat

As if delivered to the future in H.G. Wells’ own personal time machine, Heavy America’s …Now is the powerhouse, rock n’ roll answer to the polished folk/progressive rock polluting the airwaves.  Mumford and Sons, The Lumineers, Of Monsters and Men seem to be the only names getting the major label nods and widespread audience attention.  Though not terrible bands, these artists are not quite my cup of tea and it’s hard to find bands incorporating blues, country and folk inspirations into more bombastic, memorable hard rock.  Heavy America takes the current stereotype and turns it upside down.  They’ve got a sprawling appeal that could hook in fans of completely different though somehow kindred acts like The Decemberists, Across Tundras, Wolfmother, Howling Rain and even early Witchcraft.
Led by guitarist/vocalist/keyboardist Mike Seguin, drummer/percussionist Dan Fried and bassist Budd Lapham, Heavy America are a mercurial power trio hellbent on infiltrating eardrums with a stampede of rustling rock n’ roll fervor.  The atmosphere is dusky yet uplifting on lead-off jam “Proud Shame.”  Seguin’s decipherable, powerfully intoned vocals conjure images of days gone by atop windswept guitar melodies, canyon wide bass lines and vigorous drumming.  Sullen melodies are prominent but fearsome stoner riffs keep the haunting meditations from boredom; a stark contrast of booming guitar work and introspection make for some lively progressions.  Dirt-encrusted grooves and an extended outro jam with a powder keg solo lick render “Bleed Mary” a potent piece of hickory-cooked rock in its own right.  The chorus is succinct, angry and plenty heavy, offsetting the dreamy verses and psychedelic instrumental bridge (heard during the second half) with swipes of mental violence. 
“Pray for Me” distills the band’s knife-edged choruses into a track completely absorbed in the ways of classic, road-burning riff n’ roll.  If Slint’s swirling space rock took a tumble into a vat of moonshine, it would probably end up sounding something like this. Stop/start blues meets acidic noise-rock tinges on the groovy roll of “Sweet Kisses.” There’s a math-y, unpredictable shove going in the twitchy rock riffs, swinging bass curves and raucous shuffle beats that makes its melodic shamble eerier than it has a right to be.  On “Casting Stones” Heavy America plod their way through a hulking epic with lengthy, melodic drones ringing of vintage country n’ western music before a pummeling wall of riffs spirals the music into a bottomless abyss of sludgy curmudgeon. 
Elsewhere, “Goliath” stirs up the primordial ooze for a head-down hard rock rapture with plenty of blues tendencies, “I Can Take It” borrows from the buzzing book of psychedelic rock written by Hawkwind and Monster Magnet, “Heavy Eyes” trots along like Neil Young lost in Seattle and Achilles Fail” riffs with the best of them..  All around, Heavy America never miss a step on …Now, a primal rock album that pulls no punches and takes no prisoners. 

Unchained Music

When it comes to stoned age rock, Massachusetts’ warriors Heavy America don’t reinvent the wheel but they are darn good at what they do.  They are still running on the Flintstone’s brand tire; stony grooves from another era, reverberating guitars pared down on the distortion and leathery rhythms the likes of which will bring any bar full of bikers to its knees.  All of this is apparent from the very first track “Proud Shame” and its brazen retro glory riffs trading shots with the bleary-eyed grunge of forgotten legends Love Battery and TAD.  A slightly less heavy TAD might actually be the most accurate comparison to make when reflecting on Heavy America’s style.  They’ve got that woodsy, weirdo feel in spades. 
That’s not to say that this trio isn’t capable of writing more anthemic fare, balancing rousing vocal mantras with flaming head on riffs and folky accoutrements that are pop enough to inspire sing-a-longs yet tough enough to instill fear (“Bleed Mary” and the lengthy, expansive “Casting Stones” being prime examples of this side of Heavy America’s songbook).  Sometimes the modest, head-kicking rockers prove to be a band’s best friend when executed properly and these guys are ready, willing and able to let dynamics take a backseat to a good beating on the steadfast thump of “Pray for Me,” the lumbering “Goliath” and endnote “Achilles Fail’s” reliance on feral, staccato riffing. “Sweet Kisses” and “Heavy Eyes” are a showcase for the band’s careful hand at threading together songs that rock sweetly and swim with Mike Seguin’s high-powered vocals.  These tracks are bathed in blues, rinsed in muddy river water and plenty inviting like a homemade apple pie on a window ledge.  “I Can Take It” on the other hand is completely different than anything else on the record; being a formless, psychedelic visage of fuzzy, mouth-watering 70s rock that uses repetition of riffs, weird decaying signal frequencies and heavily processed delay/reverb/phasing washes akin to the heyday of Man’s Ruin Records and that label’s many quirky hard rock heroes. 
…Now is Heavy America’s first long-playing record; the band stepping out of the shadow of shorter single releases and an equally excellent EP.  There is no shortage of good tuneage to be had on this one.  Heavy America only falters in the sense that those looking for a completely cohesive experience might not get exactly that.  Though the songs are all rooted in old school influences, the number of structurally different tunes create more of a collection than a full-fledged seamless experience (with one or two tracks not quite fitting along with the rest), but overall you can’t ask for a much better debut. 

Signatures in Time

Sterile rock and roll is the order of the day on the big corporate radio stations and even internet broadcasts with stagnant artists from Nickelback and even Papa Roach still pumping out and selling large amounts of albums.  Even the more raw genres like metal and punk are stuck in third gear with an overload of quantity and a sparse supply of quality representing the bulk of the ratio.  To the rescue comes the heavy, weathered knuckle-dusted hard-rock of Heavy America.  This Boston bred three-piece knows how to drop heady, thinking man’s riff bombs with a surplus of heft and just enough smarts to pull the wool over the competition’s eyes.
With a recording job that’s in the red and sounds like it was cut straight to tape without digital tampering, …Now, the lengthiest platter in Heavy America’s discography sounds positively throwback but current as well.  There is no shortage of nail-biting, twisted riffing and attack ready rhythm work throughout the record’s 9-song arc.  The music has a noisy yet melodic quality; harrowing and soothing at the same time as so deftly illustrated by multiple personality rockers like “Proud Shame,” “Bleed Mary,” “Casting Stones” and “I Can Take It.”  Wandering in and out of workingman’s power blues riffs and diamond sharp tunefulness; these jams are easy on the ears but unafraid of applying raging rapid rock grooves in all of the right places.  The vocals soar and snarl as the rhythm section provides plenty of backbone for the snapback with thanks due to the punchy drumming and hypnotic low end clarity.  Other tracks go for ground quaking, earth-shaking rock flair unhindered by syrupy balladry, the pummeling trifecta of sun burnt blues-riffers “Pray for Me,” “Goliath” and “Achilles Fail” holding court with an iron gavel.  A smoldering, dying camp pyre of somber, somewhat acoustic-leaned folk/blues makes “Heavy Eyes” a proper respite from all of the giant killing rock, even if they never fully unplug their instruments for a full Bob Dylan style mellow out.  Only the slight misdirection of “Sweet Kisses” fails to find firm footing in the track-listing, even if it’s not an outright bad track in its own right. 
…Now feels urgent and comfortable in its dogged ways.  It refuses to let the flame of soulful hard rock die out while adding some new flavors to the well-worn genre in terms of musical diversity.  For that, Heavy America is surely a band to watch in a very crowded scene. 

Hip Hip Dream

Rugged like the face of the Rockies, hot and in the red like Sahara temperatures and cool like Lake Erie, rock n’ roll trio Heavy America have a sound that mimics the climates and features of worldly natural wonders.  Something about the band’s guitar driven, rhythm centric sound as well as the gritty vocals of lead singer Mike Seguin just smacks of beautiful yet dangerous terrain. 
On their first LP offering (aside from singles and an EP), the band delves into the mystery of good ol’ fashioned epic rock n’ roll whilst knowing when to take away the frills and blast eardrums in an avalanche of amplified guitar rock and thundercrack drum n’ bass shakedowns.  You could have found these guys on a concert bill between The Outlaws/Pat Travers and it wouldn’t have seemed odd or out of place.  For reference, kick-off jam “Proud Shame” runs the gamut; showers of reverb-heavy, melodic guitars brush shoulders against soft driving rhythms before the entire band locks onto gnarly hard rock border-lining on early metal.  The sound is throwback, though manages to avoid outright plagiarism.
 
Stripped down production reduces the tunes to their barest elements without taking away the silver linings as heard on single-worthy, multiple personality groover “Bleed Mary.”  An infectious, almost acoustic guitar melody refrains throughout the verses with the rhythm section underplaying their hand (not in a bad way).  Then drummer Dan Fried pounds into the beat, the riff erodes the mind like tidal waves and the entire band launches into a chorale-styled gang vocal.  They wind things to a close with the kind of loose, free-form hard rock jamming absent from the mainstream.  “Pray For Me” rips into a straight laceration, eliminating some of the band’s progressive interplay for poker faced heavy rocking which they are also adept at on not just this tune but the blues’ slink of “Sweet Kisses,” the thudding power rock of “Goliath” and brushfire burn of “Achilles Fail” locked on guitar rock bursts.   
Heavy America is at their best though when they try their hand at more intensive, exploratory cuts that slowly unfold as opposed to going straight for the jugular.  The hallucinatory “Casting Stones” is all over the place; calm, quiet and poised like Neil Young one moment with raw guitar melodies given plenty of room by the rhythm section to breathe life until cut down like a cornfield by a combine thanks to cleaving drum fills, livid bass lines and sickle hooked riff figures.  “I Can Take It” could be the album’s greatest piece, dodging traditional arrangements altogether for angular rhythmic turns trudging a solemn death march underneath FX-smothered, lurid guitar lines that move more brain cells than any drug could possibly muster. They also touch on traditional country and folk elements, shrouding the melodic creep of “Heavy Eyes” in an old tyme-y shadow where horse drawn buggies and tumbleweeds took up as much space as people on the streets.  The hard rock tunes are good, energetic fun but it’s when the band blows their sound wide open with experimentation that they really shine on …Nowand there are more than enough of those moments to go around. 

Music Of The World

A long time ago alternative rock stopped being alternative rock.  Gone were the interesting ideas of Seattle and Subpop, the tougher sounding prog/hard-rock/neo-psychedelic bands of the 90s (Hum, Failure, Shiner, etc.) all broke up and the often overlooked post-grunge bands like Paw and Menthol from the second wave of the movement never officially called it a day but simply went on eternal hiatus.  There’s a smattering of bands amongst the new guard that still nail the sound of yesteryear and keep it alive but not enough, so along comes Boston’s Heavy America to show that a true alternative still exists. 
The band’s ideals across the 9 tracks of their debut …Now encapsulates everything that was great about the aforementioned outfits while adding their own secret sauce to the crockpot.  Their nearest peers are difficult to define yet they can be closest related to Paw in the way they combine clean psychedelic textures, riff-driven 70s rock and gruffly affecting vocal melodies into something very much a product of a long lost time.  Most tracks on …Now leisurely excavate twinkling, twanging guitars that are only lightly distorted (ala Dinosaur Jr. or Shiner) that slowly rises into towering riff/groove salvos battered into place by the lively rhythm duo of drummer Dan Fried and bassist Budd Lapham.  Vocalist/guitarist Mike Seguin has a highly melodic voice capable of Marlboro smoked registers as well, yet again calling to mind Paw’s underrated country poet Mark Hennessy.  Though they eschew slide guitars and pedal steel for keys, “Proud Shame” wavers on the midpoint of highly catchy, sweetly crafted guitar melodicism that still has a penchant for boozed-up power chord anger.  The same can be said for the bass/percussion surges which range from pensive contemplation to bone-busting lurches.  In one simple song Heavy America lays the foundation for the album to come, even if the successive songs constantly tweak the formula. 
There’s eclectic freak-out jams that turn the hard rock staples of yore on their ear with either killer quiet/loud dynamics that challenge any indie rock band with PURE rock (“Bleed Mary,” “Casting Stones”) and they even go into lengthy atmospheric trips which sound like a 60s psychedelic rock band stranded in the meanest biker bar on the south side of town (“I Can Take It”).  They can a pretty much big riff-free ballad like “Heavy Eyes” and not lose my attention span or pour on the throttle with relentless southern rock n’ roll in the vein of the mid-tempo “Sweet Kisses” or the more brass-knuckle bashing of “Pray for Me” and “Goliath.”  The only thing that’s proof positive is that a bad song is not in their vocabulary. 
With no duff filler tunes, underdeveloped jamming and songs bereft of memorable craftsmanship, …Now is very much a perfect 70s rock album that crash-landed in 2017.  You can preview any song here and be impressed enough to buy the whole album and that’s the mark of a band with top-notch chops at the top of their game and Heavy America’s career in rock n’ roll is just getting started. 

Music You Can Use

Roaring their way onto over twenty college radio stations including my local Pittsburgh one WPTS, Heavy America are boldly taking the international scene by storm.  With a focused rock sound devoid of trendy elements such as overdone programming, rap/rock hybridization, synth-pop and 8-bit Nintendo sounds, this threesome places a rough n’ tumble guitar, organic bass/drums and a strong vocalist front n’ center at the heart of their sound.  Sprinkles of keyboards are there for atmosphere but this is a rock band the way it should be; organic, untouched by overproduction and roaring in their dynamic juxtapositions.
 
Forward thinking songwriting is all about the meat and potatoes.  Though certain pieces like the mid-album gargantuan “Casting Stones” roll the tape for a mammoth five minutes and change, the complexity is in the composition, not over-the-top soloist efforts that outshine some of the musicians’ unified playing.  And unified they are, apparent right out of the bullpen in “Proud Shame’s” country-kissed, rock n’ blues gumbo.  This is down home vittles with a pocket rhythm section holding down the 4/4 yet veering slightly into other signatures thanks to spacious, Wovenhand-esque country guitar breaks going supernova into hard rock raucousness in the chorus.  Vocalist/guitarist Mike Seguin has the right voice for this type of stuff, capable of lower hums and a higher wail with his band mates coloring in the gray areas around him.  “Bleed Mary” is cut from similar cloth in the same mill as open, ringing notes sustain graceful melody until the moment when big riffs are necessary to hammer home the railroad spikes. 
Sometimes the treacherous dynamics from softness to sizzling are abandoned for songs with a singular mindset.  “Pray for Me” has been available for purchase as a single on CdBaby and several digital outlets for some time and it’s a showcase for booming hard-rock where the riff is king and the slashing cymbal strikes and tautly tuned snares of Dan Fried deliver maximum mayhem.  The same can be said of “Goliath” and “Achilles Fail,” both of which are completely unwound rockers meant to ignite the dance floor with pumping fists and swinging hippie hair.  “Sweet Kisses” takes raging blues rock n’ roll and slows it down a half-step for another jam that could easily hit radio stations and stage a hostile takeover.  Digging deeper into the record you get weird, Doors influenced psychedelic rock filtered through Seattle grunge on the sultry undulation of “I Can Take It” and “Heavy Eyes,” although the latter presents a more anthem-ready, ballad quality. 
The songwriting is almost fully fleshed which is rare for new bands and despite “Sweet Kisses” and “Heavy Eyes” perhaps lacking stronger choruses, the rest of the material is elaborately put together.  …Now perhaps stands for Heavy America’s time, because their music is certainly needed in the right here and now.